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I film.

I bring a brand's story to life using videography as a fast and efficient way to grab consumer attention and provide valuable information. The result is increased sales and enhanced consumer engagement for each client I’ve worked with.

Have a look at some of my recent work:

©Joel Rouse 2018

Brexit Deal Roundup | PM Theresa May

Style: Broadcast

I documented two weeks that played a pivotal part in the UK Prime Minister's Brexit journey during November 2018.


The theme was 'From Downing Street to Brussels' and featured never-before-seen content from within the Downing Street team.

Buckingham Palace Leaders Reception

Style: Broadcast

Every two years HM The Queen met with leaders of the 53 Commonwealth countries. In April 2018, Buckingham Palace was the host venue of the prestigious Leaders Dinner.


I was invited by the Palace's digital team to capture behind-the scenes footage, giving the viewer never-before-seen access to The Queen's banquet hall.

Role: Cinematographer, Editor

The iD Project: My Dominica Story

Style: Feature-length film

My first feature-length documentary tells a personal tale of discovery, identity and loss as I trace my late father's footsteps to his birthplace: the Caribbean island of Dominica.


The iD Project won Best Documentary at the 2019 British Urban Film Festival and received a 4-star review from UK Film Review.

Role: Director, Producer, Editor

The Chicken Shop Transvestite

Style: Documentary

Some know him as the 'Clapham Tranny', others as 'The Chicken Shop Transvestite' as he made a short appearance on the TV programme. What you are watching is the teaser for a new insight into the music and philosophy of Percy "Jessi" Vere.

Role: Editor, Producer

Portraitist x Rory Lewis

Style: Behind the scenes

Acclaimed British portrait photographer Rory Lewis invited me to capture the private viewing of his 2018 exhibition 'Portraitist', held at Wex Studios in East London.

Along with celebrated portraits from his 2017 'Soldiery' exhibit, the event featured 24 previously unseen photographs of high-profile actors and public figures. Featured subjects were Sir Patrick Stewart, Sir Ian McKellen, Ciarán Hinds, David Bamber and William Shatner.

Role: Cinematographer, Editor

Cooking across the Commonwealth

Style: Broadcast

Happiness and wellbeing champion Eden Project Communities and the Cabinet Office needed engaging video content to promote the Commonwealth Big Lunches initiative launched on Commonwealth Day, March 2018.

Within 48 hours, I produced a series of video interviews with top chefs from two Commonwealth countries - Australia and Barbados. These videos became the catalyst for further culinary content.

Role: Producer, Cinematographer​

Afro Unites, London

Style: Broadcast, Edgy


Afro Unites is a unique sports and entertainment event celebrating and promoting Afro Culture.


I was invited by the two co-founders to create a promotional video for the maiden event, held at the Copper Box Arena, Olympic Park London.


Role: Cinematographer, Editor

University of Roehampton

Style: Educational, Advertorial

I was brought on to create a video to help increase the number of overseas students applying to join the two-year, full-time Human Rights programme, taught in the UK, Sweden and Spain.


What resulted was an increase of almost 150% extra students enrolling on the course than that of the previous year.

Role: Director, Producer, Editor

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